We believe Desk Research is more than just collecting and analysing useful information available in print or on the internet. At several occasions it becomes quite reasonable to complement data collected in primary research with desk research. The essence of any good Desk Research is not just to have access to a good search engine.
Drawing on our research experience, we are able to offer e-based solutions to help companies use the internet more effectively to conduct market research. We have the ability to evaluate the information in terms of relevance and can form it into a comprehensible mode.
We provide the background needed to understand the challenges facing the business in meeting its aspirations. This provides context for developing an overall brand and subsequent marketing strategy. We offer a better way to start understanding the market. Most of the information you would need on your fingertips and our inputs of hours research will undoubtedly pay dividends.